Cookie Policy

Last Updated: October 2026

This Cookie Policy explains how Rotex Automation Limited (“Rotex”, “we”, “our”, or “us”) uses cookies and similar technologies when you visit or interact with our website.

This policy should be read together with our Privacy Policy, which explains how we collect, use, store, and protect personal information.

1. What Are Cookies?

Cookies are small text files stored on your computer, smartphone, tablet, or other device when you visit a website.

They help websites function correctly, improve user experience, remember preferences, analyse website performance, and support security and communication features.

Cookies may be placed directly by Rotex (“first-party cookies”) or by authorised third-party service providers (“third-party cookies”).

2. Why We Use Cookies

Rotex uses cookies and similar technologies to:

• Ensure the proper functioning of our website.

• Improve website performance and reliability.

• Enhance user experience and remember preferences.

• Analyse website traffic and visitor behaviour.

• Improve the relevance of website content.

• Support chatbot and communication functionality.

• Measure marketing and advertising effectiveness.

• Maintain website security and help prevent fraudulent activity.

3. Types of Cookies We Use

The types of cookies used on our website may include the following:

The actual cookies used and their durations depend on the website's current configuration and the third-party services enabled.

3.1 Essential Cookies

Essential cookies are necessary for the basic operation and security of our website. They support functions such as:

• Website navigation.

• Security and access controls.

• Form submissions.

• Session management.

• Load balancing.

• Website performance and stability.

These cookies generally cannot be disabled through cookie preference settings because they are required for the website to function properly.

3.2 Functional Cookies

Functional cookies allow our website to remember choices and preferences to provide a more convenient browsing experience.

Depending on the website functionality, these cookies may remember:

• Language or regional preferences.

• Previously selected settings.

• User interface preferences.

• Information needed for website features.

• Chatbot session information.

Disabling functional cookies may affect certain website features or reduce convenience.

3.3 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website and identify opportunities to improve its performance and content.

They may collect information such as:

• Number of visitors.

• Pages visited.

• Time spent on pages.

• Navigation patterns.

• Device and browser information.

• Traffic sources.

• User engagement metrics.

The information may be aggregated and analysed to understand website usage and improve the user experience.

Analytics technologies may include Google Analytics, Google Tag Manager, Microsoft Clarity, or other website analytics tools, depending on the services configured on our website.

3.4 Marketing and Advertising Cookies

Marketing and advertising cookies help us measure the effectiveness of our marketing activities and understand how visitors interact with our website after viewing advertisements or campaigns.

These cookies may be used to:

• Measure advertising performance.

• Track conversions and campaign outcomes.

• Understand campaign effectiveness.

• Improve audience targeting.

• Analyse visitor engagement following marketing campaigns.

Such technologies may include Google Ads, LinkedIn Insight Tag, or other advertising platforms configured on our website.

Non-essential marketing cookies are activated only after the required permissions have been obtained, where applicable law requires consent.

4. Chatbot and Communication Technologies

Rotex may use website chatbots, messaging tools, and customer communication technologies to improve visitor support and manage enquiries.

These tools may use cookies or similar technologies to:

• Maintain chat sessions.

• Remember conversation preferences.

• Improve chatbot functionality.

• Route enquiries to the appropriate teams.

• Enhance customer support experiences.

Information collected through chatbot and communication technologies is handled in accordance with our Privacy Policy and, where applicable, the privacy policies of the relevant service providers.

5. Third-Party Cookies

Some cookies may be placed by third-party providers that support website functionality, analytics, customer support, marketing, or communication services.

These providers may include services related to:

• Website analytics.

• Marketing automation.

• Customer relationship management (CRM).

• Chatbot platforms.

• Advertising and conversion tracking.

• Website security and performance.

Rotex does not control the operation of third-party cookies. Their use and handling of information are subject to the respective providers' privacy and cookie policies.

We encourage visitors to review the relevant third-party policies for further information.

6. Cookie Consent and Preferences

Where required by applicable law, visitors will be provided with cookie consent options that allow them to manage their preferences.

Depending on the cookie management tools available on our website, these options may include:

• Accepting all cookies.

• Rejecting non-essential cookies.

• Customising cookie preferences.

• Changing or withdrawing previously provided consent.

Visitors from the European Union and the United Kingdom will be asked for prior consent before non-essential cookies or similar tracking technologies are used, where required by applicable law.

Essential cookies may remain active because they are necessary for the operation and security of the website.

You can modify or withdraw your cookie consent at any time through the Cookie Settings tool available on our website, where provided.

7. Managing Cookies Through Your Browser

Most web browsers allow you to manage cookies through their settings.

 

Depending on your browser, you may be able to:

• View stored cookies.

• Delete existing cookies.

• Block cookies from specific websites.

• Block third-party cookies.

• Receive notifications when cookies are placed.

Please note that disabling certain cookies may affect website functionality, preferences, and the performance of some features.

For instructions on managing cookies, refer to the support documentation provided by your browser.

8. Cookie Retention

Cookies may remain on your device for different periods depending on their purpose and configuration.

Session Cookies

Session cookies are temporary cookies that are generally deleted automatically when you close your browser.

Persistent Cookies

Persistent cookies remain on your device until they expire or are manually deleted.

The retention period varies depending on the specific cookie, its provider, and its intended purpose.

9. International Visitors

Rotex serves customers, distributors, OEMs, EPC contractors, and end users across multiple countries and regions.

Visitors from different jurisdictions may be presented with cookie consent mechanisms appropriate to applicable legal requirements.

We aim to manage cookies and similar tracking technologies in accordance with the data protection and privacy requirements applicable to our website visitors.

10. Changes to This Cookie Policy

Rotex may update this Cookie Policy periodically to reflect:

• Changes in website functionality.

• The introduction of new technologies or services.

• Changes in third-party integrations.

• Legal or regulatory developments.

• Changes in our business operations or data practices.

Any updates will be published on this page along with the revised “Last Updated” date.

We encourage you to review this policy periodically to stay informed about how cookies are used on our website.

11. Contact Us

If you have questions regarding this Cookie Policy, the cookies used on our website, or our privacy practices, please contact us using the details below.

Mr. Sarang Sardeshpande

Email: sarang.sardeshpande@rotexautomation.com

Phone: +91-6358875896

Mr. Jatin Patel

Email: jatin.patel@rotexautomation.com

Phone: +91-7600187824

 

Mr. Mehul Joshi

Email: mehul.joshi@rotexautomation.com

Phone: +91-7227033683

Registered Business Address

Rotex Automation Limited

987/11, GIDC, Vadodara – 390010, Gujarat, India.

General Enquiries: inquiry@rotexautomation.com

Website: https://rotexautomation.com